SECRET
When Secret wanted to relaunch their brand to a younger generation, we pushed them to show real issues that todays women could relate to.
This spot aired in 2016 during the North Carolina Bathroom Bill controversy, putting Secret on the side of transgender women everywhere.
SECRET MEXICO
After relaunching Secret in the US we were asked to launch the brand in Mexico where a new generation of women are challenging machismo culture, and traditional female roles.
We found stories that were particularly stressful, relatable, and even taboo for these young Mexican women.
Gold Stars:
NYMagazine, LGBTQ Nation, Huffington Post, Out Magazine, Paper Magazine, tweeted by Laverne Cox
Secret US:
Creative Directors: Caio Lazzuri, Justine Armour
Art Director: Danielle Delph
Copywriter: Claire Wyckoff
Secret Mexico:
Creative Directors: Ashley Davis-Marshall, Matt Sorrell
Art Director: Danielle Delph
Copywriter: Zoe Hawkins